15
Create Landing Pages That Convert
0 Comments | Posted by Mr Apprentice in Internet Marketing
What is Landing Page?
A landing page is the page visitors arrive at after clicking on your promotional creative or any of your advertisement link.
Why Landing Page is Important?
A finely-tuned landing page can boost your conversion rate for some products and services without additional marketing costs.
Tips to Improve Conversion
Keep It Simple and Focus
Usually, when users click on any advertisement, users do not make a any decision towards our products or services yet. It just simply attracted to our catchy advertisement or something that caught their eye. In order to keep users flowing to products or services that attract them, we need to keep pages simple and easy as possible.
We need to get rid of all the distractions which would create confusion and lost focus to the users. Normally in few seconds, users would make a decision whether they would stay or not. Therefore we need to tune our landing pages to more specific and focus.
The landing pages can and should be constructed to reinforce the reason your visitors landed there. When they come to you through your intentional online marketing strategies, either by pay-per-click or email, your visitors have a significantly higher degree of interest. You have given them a purpose to come.
Capture Crucial Data
Most of internet marketers nowadays expecting when users land to their sale pages ,it would end up with sales. But normally the conversion rate is around 3%. Not all users do not easily would buy something without proper knowledge of products or services. They would conduct products research and comparison before they make a decision to purchase.
The experience internet marketers would rather capture crucial data such as email and name than “buy-it-now” button. This is called Lead Generation. The whole idea of lead generation is to get people to raise their hands and indicate some level of interest When they identify themselves, by responding to your offer, they enter the sales funnel. Then, you begin the job of converting prospects into buyers.
