Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.

• Install the Alexa Tool – Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. Using this tool you’ll be contributing towards the Alexa ranks.This is the most basic step.
• Install Alexa Widget – Put up an Alexa rank widget on your website,This can help with your site getting counted by visitors who don’t use the Tool. According to some, each click counts as a visit even if the toolbar is not used by the visitor.
• Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.
• Use Alexa redirection . No matter when or where you provide a link to your website, be sure to use the equivalent Alexa redirect URL.

alexa ranking, webmaster